Measure and manage more precisely
Can make better predictions and smarter decisions
Harvest, mine, store and analyze data
improvement of the next generation of products and services
Offer greater opportunities to delve into human behaviours
Be more aware of competition
Allows for more targeted marketing efforts
more accurate and detailed information for collecting and analyzing
Help make better management decisions
Transparent and usable at much higher frequency
more effective interventions once dominated by gut and intuition
