The NIVEA FOR MEN brand was launched in
A business needs to set its overall direction through
SWOT analysis
The main sections of the plan cover
A vital part of the overall business plan is
NIVEA creme was first introduced
NIVEA brand now extends to
In 1911
The marketing plan
A business plan
The UK in 1998
• SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation
14 product ranges worldwide
