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A portfolio planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification
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Company growth by offering modified or new products to current market segments
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Company growth by increasing sales of current products to current market segments without changing the product
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Company growth by identifying and developing new market segments for current company products
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The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing oppotunities
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A portfolio planning method that evaluates a company's SBUs in terms of its market growth rate and relative market share
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the collection of businesses and products that make up the company
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Process by which management evaluates the products and businesses that make up the company
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A statement of the organization's purpose-- what it wants to accomplish in the larger environment
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Company growth through starting up or acquiring businesses outside the company's current products and markets
