New Activity
Play Matching Pairs

Consonance

Personalisation

Reference to the élite

Unexpectedness

Threshold or size

Immediacy

Frequency

Unambiguity

Negativity

Meaningfulness

Continuity

Composition

Is it rare or unexpected?

What length of time does the event cover? Will it fit the broadcast/publication schedule?

Is it culturally close to us? How much meaning does it have for the audience?

Does the story cover a powerful nation, organisation or person? The more famous or powerful, the more newsworthy.

Has this story been already been defined as news and covered previously? Will it have an ongoing impact?

Does the event match the media’s expectations?

Will it balance other news? A human survival story would balance a number of stories concerning death or suffering.

Is it bad news?

Is it a big event, or one which involves large numbers of people?

Has it happened recently?

Is the event straightforward and easy to understand?

Does it focus on a particular person? Is it a human interest story?