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1. 
Puffery in advertising
A.
falsehood
B.
exaggeration
C.
unfinished comparison
2. 
Soft selling is a technique that resorts to
3. 
Copy length does not depend on the
A.
reason vs tickle approach
B.
image
C.
product
4. 
The headline is read by ............ people than the signature.
5. 
....... people look at the visual than read the headline.
6. 
In a demand picture the participants revert the eyes.
A.
true
B.
false
7. 
If a computer is sold through technical information about speed, capacity, the approach is
A.
tickle
B.
reason
8. 
In a reason ad the image usually
A.
works through association
B.
is a stark close-up of the product
9. 
Urgency stressing is associated with...........sell.
A.
hard
B.
soft
10. 
"On sale this weekend only" is an example of
A.
urgency stressing
B.
desire stimulating
11. 
Click, buy, get, order, get, are examples of ............ words.
12. 
These are advertising strategies:
A.
humour
B.
sex appeal
C.
play on words
D.
reversal of expectation
13. 
The function of music in this commercial is to:
A.
convey message
B.
create background
14. 
"Persil washes whiter" is an example of
A.
vague claim
B.
puffery
C.
dangling comparative
15. 
"Everyone else is using this product. why aren't you? " is an example of:
A.
dissatisfaction appeal
B.
bandwagon appeal
C.
snob appeal