Marketing Mix QuizOnline version Test your knowledge of the marketing mix with these 10 questions. How well do you know the key elements of marketing strategy? by Dafne Hernandez 1 What are the 4Ps of the marketing mix? a Product, Place, Promotion, People b Product, Place, Price, Promotion c Product, Price, Place, Promotion d Product, Price, Promotion, Profit 2 Which element of the marketing mix refers to the distribution channels used to deliver a product to customers? a Promotion b Product c Place d Price 3 What is the term used for the set of controllable tactical marketing tools that a company blends to produce the response it wants in the target market? a Market Segmentation b Marketing Mix c Competitive Analysis d SWOT Analysis 4 Which element of the marketing mix involves determining the appropriate pricing strategy for a product or service? a Promotion b Place c Price d Product 5 What is the term for the activities that communicate the value of a product to potential customers? a Product b Promotion c Price d Place 6 Which element of the marketing mix focuses on the features and benefits of a product or service? a Price b Product c Place d Promotion 7 What is the term for the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors? a Target Marketing b Market Segmentation c Market Research d Positioning 8 Which element of the marketing mix involves selecting the target market and positioning the product to meet the needs of that market? a Promotion b Place c Product d Price 9 What is the term for the analysis of a company's strengths, weaknesses, opportunities, and threats in the marketplace? a Market Segmentation b Marketing Mix c Competitive Analysis d SWOT Analysis 10 Which element of the marketing mix involves the physical location or online presence where a product is sold to customers? a Place b Promotion c Product d Price
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