U2. Activity 1. PEST analysis (EIE)
A car dealer has suffered an important fall in sales due to the economic crisis. Besides, there are other changes like: consumers’ preferences are changing towards cheaper transport alternatives (subway, bicycles…), there are new technological innovations and taxes as VAT (value added tax) (IVA) are increasing. Classify the business general environment factors according to the PEST analysis.
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Alicia FOL EIE
Spain
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