1
A traveler orientation seeking diverse experiences beyond the familiar.
2
Free time used for relaxation or recreation.
3
Travel coming into a country or region.
4
The warm welcome and service offered to guests.
5
Travel leaving a country or region.
6
A planned list of travel activities and dates.
7
Places to stay while traveling.
8
Short trips and day visitors; one-day travelers.
9
The place a traveler aims to reach or visit.
10
Catering to a broad range of people or needs; all-inclusive.
11
Large meetings or gatherings, often for business.
12
Not controlled by others; self-directed.
13
Custom-designed to fit individual needs.
14
Relating to personality, values and attitudes in segmentation.
15
Business travel segment for meetings, incentives, conferences and exhibitions.
16
Travel involving exciting or risky activities.
17
A traveler orientation preferring familiar or safe destinations.
18
A moderate traveler orientation between adventurous and traditional.
19
A holiday destination offering lodging and recreation.
20
Related to cost, value and financial factors affecting choices.
21
Travel for leisure or business to places away from home.
22
A guest who remains overnight for a short stay.
23
A person who visits a place temporarily.
24
Accommodations for sleeping during a trip.
25