Matching Pairs Advertising VocabularyOnline version Match ad vocabulary to definitions by Xamina Ivanchuk 1 Advertisement 2 Brand name 3 Target market 4 Brand logo 5 Description 6 Slogan 7 Product A message designed to make people interested in a product, service or brand. A short and memorable phrase used to promote a product or brand. Something that a company makes or sells to customers. The name that identifies a company, product or service. The particular group of people that a product or advertisement is aimed at. A symbol, image or design that represents a brand. Information that explains what a product is like and what it does.