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1. process of communicating with potential customers to promote a product or service
I S T D G I V A N E R
2. consumers’ level of recognition of a company’s product, service, or brand
R A E N S A S W E
3. distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors
D B N R A
4. process of creating and maintaining the identity of a brand
G D E E M T N A B N A R N M A
5. statement or phrase that encourages audience response
A T I N O T C L L O C A
6. marketing strategy focused on getting customers to support your product or brand
M O A R C D C O Y U S A V T E C
7. range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction
R S E O M U P C T P T U R S O
8. path the product or service purchased travels from the company to consumer
T N T B I O I I D S U R
9. process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes
G A N P N N I N L T E V E
10. diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service
O S G S F O U P R U C
11. the difference between a company's revenue and its costs; Revenue - Costs = ________
A I N R G M
12. process of communicating a company’s value to customers
K N E M R I T G A
13. process of gathering and analyzing information about customers’ needs and preferences
N E I E G S C R M K H A R T A E R
14. process of determining the most effective approach to advertise a product or service
N G I N L A N D I E M P A
15. process of promoting a product in a retail environment, including the visual display in retail stores
H M A E S N G R N I D C I
16. what is communicated to and perceived by an audience; can be verbal, written, and non-verbal
A S M E S E G
17. how businesses communicate with audiences
G S A N G I E S M
18. refers to where the product is sold and delivered to customers
C E P L A
19. the cost of a product or service a company offers
I P E R C
20. refers to the actual product or service a company offers
D U P T O R C
21. refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services
T M P O N O O R I
22. efforts made by a company to shape the way audiences perceive the company
I L T N E I A L O S P R B C U
23. department responsible for selling products or services to customers and meeting the company sales goals
E L S S A
24. short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service
L S M P A T I N O E S O R O
25. identified groups of consumers most likely to purchase your product or service
C T S N A E G E E R I T A D U
26. a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched
K T E S S T E M R A T
27. the collection, reporting, and examination of actions taken on a website
L A A S C T I E N Y B W