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1. 
. Marketing in Banks is required for ____
A.
a. Getting new customers
B.
b. Retaining existing customers
C.
c. Lending
D.
d. Accepting of deposits
2. 
Services Marketing is the same as ______
A.
a. Relationship Marketing
B.
b. Transaction Marketing
C.
c. Internal Marketing
D.
d. All of the above
3. 
Market Size means ________________
A.
a. Size of marketing Staff
B.
b. Size of the organization
C.
c. Scope for profits
D.
d. Scope for marketing
4. 
. Market share means ___________
A.
a. Market price of shares
B.
b. Sensex
C.
c. Share market
D.
d. Share of business among peers
5. 
Internal Marketing means __________
A.
a. Selling to oneself
B.
b. Selling to the employees
C.
c. Selling of samples
D.
d. Selling to foreign markets
6. 
. A ‘call’ means
A.
a. A profession
B.
b. Tele-talk
C.
c. Calling on a Prospect
D.
d. A call center
7. 
. A ‘Call Centre’ is _________
A.
a. A place where salesmen meet every day
B.
b. A training centre
C.
c. A back office set up where customer queries are answered
D.
d. Customers meeting placee. All of above
8. 
. A presentation means __________
A.
a. Display of products
B.
b. Explaining the utility of products c. A gift
C.
d. Display of communication skills
D.
e. All of the above
9. 
. A DSA means __________
A.
a. Directly Selling Authority
B.
b. Directly Selling Agent
C.
c. Direct Selling Authority
D.
d. Direct Selling Agent
10. 
. ‘Benchmark’ means __________
A.
a. Products lined up on a bench
B.
b. Salesmen sitting on a bench
C.
c. Set standards d. Marks on a bench
D.
e. None of the above