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1. 
. “Benchmark” means _________
A.
a. Benches for customers to sit
B.
b. Benches for salesmen to sit
C.
c. Products displayed on a bench
D.
d. Set standards
E.
e. All of the above
2. 
A call centre is ______________
A.
a. A meeting place for DSAs
B.
b. A training centre for DSAs
C.
c. A meeting place for customers
D.
d. Data center
E.
e. A back office set up where customer queries are answered
3. 
The sequence of a sales process is _____
A.
a. Lead generation, call, presentation & sale
B.
b. Sale, presentation, Lead generation & call
C.
c. Presentation, Lead generation, Sale & Call
D.
d. Lead generation, Call, Sale &Presentation
E.
e. There is no sequence required
4. 
‘Value –added services’ means ________
A.
a. Better value at a premium
B.
b. Costlier services
C.
c. Additional services
D.
d. Better value at a discount
E.
e. At par services
5. 
To ‘Close a Call’ means _________
A.
a. Te end the conversation
B.
b. To put the phone down
C.
c. To close the doors
D.
d. To clinch the sale
E.
e. To close the business
6. 
‘Customization’ means __________
A.
a. Tailor-made products for each customer
B.
b. Customers selling goods
C.
c. Tailor-made products for each staff
D.
d. A selling process
E.
e. None of these
7. 
A ‘Call’ in marketing language means ____
A.
a. Calling on a salesperson
B.
b. Calling on a customer
C.
c. Making a phone-call
D.
d. Telemarketing
E.
e. None of these
8. 
A marketing survey is required for ______
A.
a. Deciding marketing strategies
B.
b. Deciding product strategies
C.
c. Deciding pricing strategies
D.
d. All of these
E.
e. None of these
9. 
The target group for Education loans is __
A.
a. All colleges
B.
b. All parents
C.
c. Research scholars
D.
d. Meritorious students seeking higher education
E.
e. All of these
10. 
Cross-selling means _________
A.
a. Selling with a cross face
B.
b. Cross country marketing
C.
c. Selling other products to existing customers
D.
d. Selling to friends
E.
e. Selling to employees
11. 
Marketing segmentation is useful for ___
A.
a. Preferential marketing
B.
b. Targeting existing clients
C.
c. Identifying prospects
D.
d. Knowing customers’ tastes
E.
e. All of these
12. 
The target Group for savings deposits Accounts is __________
A.
a. Newborn babies
B.
b. Students
C.
c. Parents
D.
d. Businessman
E.
e. All of these
13. 
Market Segmentation can be resorted to by means of __________
A.
a. Segmenting by age
B.
b. Segmenting by income
C.
c. Segmenting by geographically
D.
d. All of these
E.
e. None of these
14. 
The target group for a Car loan is ______
A.
a. All auto drivers
B.
b. All auto dealers
C.
c. All car owners
D.
d. Any individual needing a car
E.
e. All of them
15. 
Market information means ____
A.
a. Knowledge of industries
B.
b. Knowledge of households
C.
c. Knowledge of peers
D.
d. Knowledge of customer’s tastes
E.
e. All of these
16. 
Bancassurance means _______
A.
a. Banks promising to give loans
B.
b. Bank promising to pay interest
C.
c. Banks selling insurance products
D.
d. Assurance to repay loans
E.
e. None
17. 
. The target groupfrom agricultural loan is
A.
a. Any farmer
B.
b. Farm labourers
C.
c. Any individual dealing in agricultural or related activity
D.
d. Farmers’ societies
E.
e. All of these
18. 
The target group for credit card is _____
A.
a. Existing cardholders
B.
b. All graduates
C.
c. All minors
D.
d. Individuals with taxable income
E.
e. All of these
19. 
. Market segmentation means ______
A.
a. Segmenting the salesmen
B.
b. Segmenting the employees
C.
c. Segmentation the customers as per their needs
D.
d. Segmenting the products
E.
e. All of these
20. 
A ‘Target Group’ means ____________
A.
a. A group of sellersb.
B.
A group of buyers
C.
c. A group of products
D.
d. A group of person to whom sales should be focused
E.
e. All of these