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1. 
Marketing is the art of __________
A.
a. Buying more
B.
b. Paying more
C.
c. Selling more
D.
d. Talking more
E.
e. Only a and b
2. 
Marketing of services is resorted in _______________
A.
a. Manufacturing concerns
B.
b. Insurance business
C.
c. Hostels
D.
d. Only a andb
E.
e. Only b and c
3. 
. Marketing is a _______________
A.
a. One day effort
B.
b. Team effort
C.
c. One man effort
D.
d. All the above
E.
e. None of the above
4. 
Service marketing is the same as __
A.
a. Transaction marketing
B.
b. Relationship marketing
C.
c. Internal marketing
D.
d. Outdoor marketing
E.
e. All the above
5. 
Good marketing requires one of the following_________
A.
a.Proper planning
B.
b. Good team work
C.
c. Good communication skills
D.
d. Knowledge of productse. All of these
6. 
Marketing in banks is a necessity today, due to ________
A.
a. Liberalization
B.
b. Nationalization
C.
c. Fashion
D.
d. Urbanization
E.
e. Marketing in banks Is not necessary, as banking in India is more than 200 years old
7. 
Marketing is influenced by _______
A.
a. Product demand
B.
b. Public taste
C.
c. Buyer behaviour
D.
d. Brand image
E.
e. All of the above
8. 
Market share means _________
A.
a. Share market
B.
b. Share prices
C.
c. IPOs
D.
d. Scope for marketing
E.
e. Share fo business among peers
9. 
Marketing helps in ___________
A.
a. Boosting productionb.
B.
b.Getting new clients
C.
c. Interacting with strangers
D.
d. All of these
E.
e. None of these
10. 
A DSA helps in _____________
A.
a. Boosting direct sales
B.
b. Boosting sales through the net
C.
c. Strengthening indirect marketing
D.
d. Strengthening telemarketing
E.
e. All of the above
11. 
A DSA (Direct Selling Agent) is one ___
A.
a. Who sells through the internet
B.
b. Who sells direct to the client
C.
c. Who works on the bank counters
D.
d. Who works in bank office setup
E.
e. None of the above
12. 
Selling is ___________________
A.
a. Different from marketing
B.
b. A sub-function of marketing
C.
c. Same as marketing
D.
d. More than marketing
E.
e. None of these
13. 
A ‘Lead’ in marketing jargon, means ____
A.
a. A metal
B.
b. A leash
C.
c. A likely consumer
D.
d. A team leader
E.
e. None of these
14. 
Good selling skills involve _________
A.
a. Patience
B.
b. Perseverance
C.
Empathy
D.
d. Knowledge
E.
e. All of these
15. 
Which of the following statements is correct?
A.
a. Marketing is not required due to globalization
B.
b. Marketing causes higher expenses and losses
C.
c. Marketing is not required in profit making companies
D.
d. Marketing sharpens the mind of the employees
E.
e. Marketing is a waste of time in established companies
16. 
A true marketing mindset requires_____________
A.
a. Control mindset
B.
b. Command mindset
C.
c. Passive mindset
D.
d. Active mindset
E.
e. Inert mindset
17. 
Innovation means ____________
A.
a. Inspiration
B.
b. Enthusiasm
C.
c. Compensation
D.
d. Creativity
E.
e. All of these
18. 
Internal marketing means _________________
A.
a. Marketing to self
B.
b. Marketing to family members
C.
c. Marketing to the staff members
D.
d. Marketing inside india
E.
e. Marketing outside india
19. 
Modern styles of marketing are ____
A.
a. Telemarketing
B.
b. Web marketing
C.
c. Advertisement on the net
D.
d. E – mails
E.
e. All of these
20. 
. A good and effective DSA should _____
A.
a. Copy the competitor company
B.
b. Criticize the competitor company
C.
c. Join the competitor company
D.
d. Be passive
E.
e. Be more effective than the competitor company