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1. 
Relationship selling means___________
A.
(a) Preparing list of relatives
B.
(b) Cross selling
C.
(c) Selling to relatives
D.
(d) selling to strangers
E.
(e) Telemarketing
2. 
Qualities of good salesman are__________
A.
(a) Patience and politeness
B.
(b) empathy and perservance
C.
(c) Steadfast and committed
D.
(d) a and b both
E.
(e) all a, b, c
3. 
A lead is useful for___________
A.
(a)A marketing staff
B.
(b) A team leader
C.
(c) Banks chairman
D.
(d) An industry making lead products
E.
(e) Not useful as it is poisonous
F.
(e) Not useful as it is poisonous
4. 
Market research is needed________________
A.
(a) For extra service charges
B.
(b) For levy of VAT
C.
(c) For good customer service
D.
(d) Effective selling
E.
(e) There is no need for market research
5. 
4 P's of Marketing means__________
A.
(a) Primary marketing techniques
B.
(b) Person, place, product and promotion
C.
(c) Promoting authority
D.
(d) Purpose, place, passion and product
E.
(e) None of these
6. 
Market segmentation means________
A.
(a) Dividing the market into various, groups
B.
(b) Segmenting by age
C.
(c) segmenting by tastes
D.
(d) Segmenting geographically
E.
(e) All of these
7. 
Digital Marketing means_____________
A.
(a) Selling with calculators
B.
(b) Marketing of digital instrument
C.
(c) Marketing through Internet and Telephone
D.
(d) Export Finance
E.
(e) None of these
8. 
Customer Database means_________
A.
(a) Customer bio-data
B.
(b) customer, loyalty
C.
(c) customers loan-detail
D.
(d) Information on customer needs
E.
(e) none of these
9. 
Bank Marketing is necessary due to _____________
A.
(a) Globalization
B.
(b) Recession
C.
(c) Merger of banks
D.
(d) Shortages of resources
E.
(e) selling various different items in banks
10. 
Marketing Plans are useful for_____________
A.
(a) Doing research by marketing students
B.
(b) Planning departments
C.
(c) Purchase of consumable items from detail outlets
D.
(d) all of the above
E.
(e) None of the above
11. 
Customer database is used by___________
A.
(a) Individuals
B.
(b) Institutions
C.
(c) Builders
D.
(d) Marketing experts
E.
(e) none of these
12. 
Customization means__________
A.
(a) Designing products to suit the company
B.
(b) Designing strategies to suit the company
C.
(c) Designing products to suit individual customers
D.
(d) All of the above
E.
(e) None of these
13. 
Product Mix means________
A.
(a) Distributing a mix of products
B.
(b) Collecting ideas to sell better
C.
(c) Satisfying the customer
D.
(d) Bundle of products required by the customer
E.
(e) Various products designed by the company
14. 
Selling skills are judged by_________________
A.
(a) Number of goods sold
B.
(b) Amount of profit earned
C.
(c) Number of customers converted
D.
(d) All of these
E.
(e) none of these
15. 
Rural Marketing involves_______________
A.
(a) Selling to rural banks
B.
(b) Selling by rural banks
C.
(c) Selling to rural customers
D.
(d) arranging industrial exhibitions
E.
(e) All of the above