Print Quiz: Marketing 14 (art)

1.

Valued added service means_____________

A.

(a) Better value at a premium

B.

(b) costlier services

C.

(c) additional services

D.

(d) better value at a discount

E.

(e) At par services

2.

To close a call means___________

A.

(a)To end the conversation

B.

(b) to put the phone down

C.

(c) to close the doors

D.

(d) to clinch the sale

E.

(e) To close the business

3.

Customization means___________

A.

(a)Tailor made products for each customer

B.

(b) customers selling goads

C.

(c) Tailor made products for each staff

D.

(d) a selling process

E.

(e) none of these

4.

A marketing survey is required for________

A.

(a) Deciding marketing strategies

B.

(b) Deciding product strategies

C.

(c) Deciding pricing strategies

D.

(d) All of these

E.

(e) None of these

5.

The target group for education loan___________

A.

(a) All colleges

B.

(b) all parents

C.

(c) research scholars

D.

(d) meritorious students seeking higher education

E.

(e) All of these

6.

Cross-selling means___________

A.

(a) selling with a cross face

B.

(b) cross country marketing

C.

(c) Selling other products to existing customers

D.

(d) selling with friends

E.

(e) selling to employees

7.

Education loans can be more effectively canvassed by

A.

(a) Door to Door campaigns

B.

(b) E-mail contacts

C.

(c) Diversification

D.

(d) Tie-up with colleges

E.

(e) All of these

8.

Marketing of education loans can be done by__________

A.

(a) Approaching eligible students

B.

(b) approaching the parents

C.

(c) approaching colleges

D.

(d) Having the ups with educational institutes

E.

(e) all of these

9.

Diversification is useful for_______________

A.

(a) Attaching more customers

B.

(b) Retaining existing customers

C.

(c) Increasing sales volume

D.

(d) All of these

E.

(e) None of these

10.

One of the following is not a function of retail banking

A.

(a) Accepting fixed deposits

B.

(b) Giving home loans

C.

(c) Giving education loans

D.

(d) Joint ventures

E.

(e) None of these

11.

The target group for fixed deposits is________

A.

(a)All individuals

B.

(b) All corporate

C.

(c) NRI's

D.

(d) Government bodies

E.

(e) All of these

12.

Data mining means_________

A.

(a) Same as database

B.

(b) Same as date warehouse

C.

(c) Market survey

D.

(d) Analyzing the data on customers

E.

(e) none of these

13.

Customer database is__________

A.

(a) Useful for lead generation

B.

(b) Useful for cross selling

C.

(c) Useful for CRM

D.

(d) Useful for customization of products

E.

(e) all of these

14.

Data warehouse is a_______________

A.

(a) A go down

B.

(b) A shop selling computers

C.

(c) A showroom

D.

(d) A system where data on customers is stored

E.

(e) None of these

15.

Retail banking means_______

A.

(a) Retail shopkeepers

B.

(b) Banks financing to retail traders

C.

(c) Same as universal banking

D.

(d) Giving loans to corporate

E.

(e) Giving consumer loans to various public

16.

A mission statement is______________

A.

(a) Same as a vision statement

B.

(b) Same as targets

C.

(c) Part of the marketing plan

D.

(d) All of these

E.

(e) None of these

17.

Market research is required for___________

A.

(a) Deciding sales, volume

B.

(b) Deciding production levels

C.

(c) Deciding marketing strategies

D.

(d) Deciding sales team numbers

E.

(e) All of these

18.

Market segmentation means___________

A.

(a) Dividing the sales team into smaller groups

B.

(b) Dividing the marketing process into small steps

C.

(c) Dividing the territory into small areas

D.

(d) Dividing the target groups into homogenous groups

E.

(e) All of these

19.

Motivation for sales person can be achieved through ?

A.

(a) High success rate of conversions

B.

(b) Better sales incentives

C.

(c) Continuous training and updating of knowledge

D.

(d) Support from operation staff

E.

(e) All of these

20.

Marketing can be effected by________

A.

(a) Bringing in new customers

B.

(b) Retaining existing customers

C.

(c) Selling more to existing customers

D.

(d) Quality pre and post sales service

E.

(e) All of these

21.

Innovation in marketing means_____________

A.

(a) Good communication skills

B.

(a) Good communication skills

C.

(c) spirited motivation

D.

(d) Novel methods of selling

E.

(e) tired of marketing

22.

Telemarketing involves________

A.

(a) good communication kills

B.

(b) high level of motivation

C.

(c) door to door campaigns

D.

(d) Event\ management

E.

(e) all of these

23.

Online marketing is_______________

A.

(a) Same as face to face marketing

B.

(b) easier than traditional marketing

C.

(c) boring as customers are hacible

D.

(d) Voluminous task

E.

(e) none of these

24.

Marketing is a function undertaken by_______________

A.

(a) All DSA's

B.

(b) All front office staff

C.

(c) whole organization

D.

(d) All of these

E.

(e) None of these

25.

Non-product selling means___________

A.

(a) Selling variety of products

B.

(b) Selling only one products

C.

(c) Selling seasonal products

D.

(d) Selling service

E.

(e) All of these

26.

A vision statement is___________

A.

(a) Not required for established companies

B.

(b) Not required due to competition

C.

(c) Not required as no one understands them

D.

(d) along term inspiration

E.

(e) None of these

27.

Effective Bank marketing requires______________

A.

(a) Roper pricing

B.

(b) customized products

C.

(c) simple procedures

D.

(d) market researches

E.

(e) all of these

28.

Indirect marketing means__________

A.

(a) Face to face marketing

B.

(b) meals

C.

(c) seminars

D.

(d) indoor marketing

E.

(e) Online marketing

29.

Indirect marketing means_________

A.

(a) Marketing by non-sales persons

B.

(b) Market survey

C.

(c) Market research

D.

(d) advertisements

E.

(e) All of these

30.

Marketing is an Find the wrong option___________

A.

(a) An ancient concept

B.

(b) A modern needs

C.

(c) A continuous affair

D.

(d) A team effort

E.

(e) a direct need for survival

31.

Customers relationship with the bank is influenced by__________

A.

(a) Customers attitudes

B.

(b) Attitudes of bank staff

C.

(c) Interest rates of the bank

D.

(d) Attitudes of sales persons

E.

(e) All of these

32.

Marketing is best suited in___________

A.

(a) Buyers market

B.

(b) Sellers market

C.

(c) Internal marketing

D.

(d) Direct marketing

E.

(e) None of these

33.

Delivery channels other than banks counters are_______

A.

(a) ATM's

B.

(b) Internet banking

C.

(c) Mobile banking

D.

(d) Tele-banking

E.

(e) All of these

34.

Marketing of service is known as__________

A.

(a) Transaction marketing

B.

(b) Door to door marketing

C.

(c) Relationship marketing

D.

(d) Internal marketing

E.

(e) None of these