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Ethos

Ethos

Logos

Pathos

Pathos

Rhetorical Appeals

Logos

Logos

Logos

Pathos

Emotional appeal

Strong or emotional languages and effects are used for this appeal.

Used to persuade an audience with logos, pathos, and ethos

This appeal associates self with relevant or credible authorities.

Deductive reasoning is used for this appeal.

Logical appeal

Facts as evidence is used for this appeal.