Matching Pairs MKTG 360 Chp. 1Online version MKTG 360 Chp. 1 by Ryan Brown 1 Macro-marketing 2 Universal Functions of Marketing 3 Economies of Scale 4 Standardization and Grading 5 Transporting Function 6 Buying Function 7 Risk Taking 8 Selling Function 9 Storing Function 10 Financing promoting the product. a social process that directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society. bearing the uncertainties that are part of the marketing process. provides the necessary cash and credit to produce, transport, store, promote, sell, and buy products. buying, selling, transporting, storing, standardizing and grading, financing, risk taking, and market information. as a company produces larger numbers of a particular product, the cost of each unit of the product goes down. holding goods until customers need them. looking for and evaluating goods and services. the movement of goods from one place to another. sorting products according to size and quality.
