Matching Pairs MKTG 360 Chp. 1Online version MKTG 360 Chp. 1 by Ryan Brown 1 Standardization and Grading 2 Universal Functions of Marketing 3 Macro-marketing 4 Risk Taking 5 Financing 6 Storing Function 7 Economies of Scale 8 Selling Function 9 Buying Function 10 Transporting Function looking for and evaluating goods and services. promoting the product. the movement of goods from one place to another. as a company produces larger numbers of a particular product, the cost of each unit of the product goes down. buying, selling, transporting, storing, standardizing and grading, financing, risk taking, and market information. holding goods until customers need them. provides the necessary cash and credit to produce, transport, store, promote, sell, and buy products. sorting products according to size and quality. a social process that directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society. bearing the uncertainties that are part of the marketing process.
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