Matching Pairs Trade fair terminology GROUP BOnline version Vocab matching by Oliver Sterland 1 lead 2 persona 3 ROI 4 B2C 5 booth 6 flyer 7 Call to action (CTA) 8 B2B 9 prospect 10 swag An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. return on investment Business to Customer Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code) a person regarded as likely to succeed or as a potential customer, client, etc. Business to Business a person regarded as likely to succeed or as a potential customer, client, etc. small storefront in a trade show where a company can sell and show products characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way. a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action)
