businesses can influence prices
prices are determined competitively
difficult to raise prices
hard to enter the market
large of number of independent businesses
large number of businesses
small number of businesses that gain a majority of sales revenue
many well-informed buyers
only one provider of good or service
differentiating products is important
goods are similar and are close substitutes
companies can charge whatever price they like
barriers make entry into business very difficult
consumers have more control over the market
each business has a small share of the market
