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MARKETING DE SERVICIOS
Matching Pairs
Relaciona las características comunes de los servicios con las implicaciones gerenciales en una organización.
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CRUCIGRAMA P. ESTRATEGICA
Crossword Puzzle
IDENTIFICAR LAS ALTERNATIVAS ESTRATEGICAS PARA OBTENER VENTAJA COMPETITIVA
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Qué es marketing?
Video Quiz
Entrevista a P.Kotler acerca de sus percepciones y definiciones acerca de Marketing 1.0, 2.0 y 3.0, la redefinición moderna del mix de marketing y la interacción de las áreas de Logística, Trade and M...
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