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1. Aristotelian virtues
2. Traits shared by rhetoric & dialectic
3. Rhetoric is offshoot of...
4. Situations that give rise to rhetoric
5. dissoi logoi
6. Why rhetoric is important
7. rhetoric

contingent situations

gives truth a chance to reveal itself over time

superiority

dialectic

propriety

crowd that cannot follow long train of reasoning

a type of response to a type of situation

alternative possibilities

everybody does it

dissoi logoi

popular audience cannot be taught with truth, but conviction

offshoot of dialectic, ethical studies, and politics

right + natural to defend self by speech -- tool should be evaluated independent of its user

ethical studies

actuality

argue both sides of question to know the facts

method of invention + inquiry

no other arts/sciences to serve as guide

concern with common experience

no definite science

political studies

the faculty of observing in any given case the available means of persuasion