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Marketing Economics
Author :
Karen Mountain
1.
A recession occurs when a nation's GDP
A
per capita is less than that of neighboring countries
B
of the current year is less than that of the previous year.
C
declines for two or more consecutive quarters.
2.
Indirect competition occurs when
A
customers do not prefer one product over another.
B
products provide alternative solutions to the same market.
C
competition is not established between two companies in the same industry.
3.
What is the most common gauge of the overall expansion or contraction of an economy?
A
inflation
B
gross domestic product
C
recession
4.
What is the relationship between purchasing power and inflation?
A
Purchasing power and inflation rise and fall together.
B
Purchasing power decreases with rising inflation.
C
Purchasing power and inflation are independent of each other.
5.
Why do marketers tend to target educated consumers?
A
They are hard to please and cannot be convinced easily.
B
They have very low levels of disposable income.
C
They are more likely to comprehend an advertising message.