WHAT
IS
MARKETING
?
____________________
refers
to
promotion
and
can
also
involve
____________________
,
product
placement
and
____________________
when
relevant
.
Promotion
can
be
limited
to
a
specific
target
group
,
or
it
can
be
aimed
at
the
general
public
.
Although
marketing
is
often
interchangeably
used
with
the
word
advertising
,
it
can
be
more
____________________
described
as
the
game
plan
by
which
the
advertising
will
be
carried
out
,
as
in
a
marketing
____________________
.
Marketing
____________________
differ
depending
on
the
product
,
target
market
and
budget
.
Many
strategies
for
individuals
,
teams
,
charities
,
clubs
and
even
small
____________________
can
revolve
around
free
and
low
-
cost
advertising
.
An
example
of
free
advertising
might
be
to
include
a
hyperlinked
signature
line
to
your
website
in
all
of
your
online
posts
.
An
online
mailing
list
?
ideally
an
opt
-
in
list
to
avoid
____________________
?
can
also
be
a
form
of
free
advertising
.
Press
releases
are
yet
another
.
Low
-
cost
strategies
include
items
like
____________________
mouse
pads
,
pens
,
stickers
and
tee
shirts
.
Flyers
and
local
newspaper
ads
can
also
be
part
of
a
low
-
cost
marketing
strategy
.
