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CRM Quiz
Author :
e-learning quiz
1.
What does CRM stand for?
A
Customer Relationship Management
B
Customer Retention Management
C
Customer Resource Management
2.
What is the main goal of CRM?
A
To improve customer relationships and increase customer satisfaction
B
To reduce costs and increase profits
C
To automate business processes
3.
Which of the following is not a benefit of CRM?
A
Increased employee productivity
B
Improved customer service
C
Enhanced customer loyalty
4.
What is the purpose of a CRM system?
A
To store and manage customer data
B
To track sales performance
C
To analyze market trends
5.
What is data mining?
A
A software tool for managing customer data
B
A process used by companies to turn raw data into useful information
C
A marketing campaign to attract new customers