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1. 
Marketing in Banks is required for ________
A.
(1) Getting new customers
B.
(2) Retaining existing customers
C.
(3) Lending
D.
(4) Accepting of deposits
E.
(5) All of these
2. 
Service Marketing is the same as _________
A.
(1) Relationship Marketing
B.
(2) Transaction Marketing
C.
(3) Internal Marketing
D.
(4) All of these
E.
(5) None of these
3. 
Market size means ___________
A.
(1) Size of marketing staff
B.
(2) Size of the Organization
C.
(3) Scope for profits
D.
(4) Scope for marketing
E.
(5) All of these
4. 
Market share means ___________
A.
(1) Market price of shares
B.
(2) Sensex
C.
(3) Share market
D.
(4) Share of business among peers
E.
(5) Market volatility
5. 
Internal Marketing means __________
A.
(1) Selling to oneself
B.
(2) Selling to the employees
C.
(3) Selling of samples
D.
(4) Selling to foreign markets
E.
(5) None of these
6. 
A 'Call' means ________
A.
(1) A Profession
B.
(2) Teletalk
C.
(3) Calling on a Prospect
D.
(4) A Call Centre
E.
(5) All of these
7. 
A 'Call Centre' is ___________
A.
(1) A place where Salesmen meet every day
B.
(2) A Training Centre
C.
(3) A Back Office set up where customer queries are answered
D.
(4) Customers' meeting place
E.
(5) All of these
8. 
A presentation means ____________
A.
(1) Display of products
B.
(2) Explaining the utility of products
C.
(3) A gift
D.
(4) Display of Communication skills
E.
(5) All of these
9. 
A DSA means _________
A.
(1) Directly Selling Authority
B.
(2) Directly Selling Agent
C.
(3) Direct Selling Authority
D.
(4) Direct Selling Agent
E.
(5) Distributors & Selling Agencies
10. 
'Behchmark' means __________
A.
(1) Products lined up on a bench
B.
(2) Salesmen sitting on a bench
C.
(3) Set standards
D.
(4) Marks on a bench
E.
(5) None of these
11. 
Value - added services means ________
A.
(1) Giving full value for money
B.
(2) Better value for higher price
C.
(3) Costlier service
D.
(4) Additional service
E.
(5) All the above
12. 
CRM means __________
A.
(1) Customer Relationship Management
B.
(2) Customer. Retention Manager
C.
(3) Customers' Relatives Meet
D.
(4) Channel Route Market
E.
(5) Channel Representative Manager
13. 
A 'Target Group' in Marketing means _________
A.
(1) To whom the sales should be directed
B.
(2) A Group of Sellers
C.
(3) A Group of Buyers
D.
(4) A Group of Products
E.
(5) All the above
14. 
The Target Group for Credit Cards is ____________
A.
(1) All Card holders
B.
(2) All existing borrowers
C.
(3) individuals with taxable income
D.
(4) All of these
E.
(5) None of these
15. 
Bancassurance means________
A.
(1) Assurance given by banks to Loanees
B.
(2) Assurance to bank with one bank
C.
(3) Assurance to repay loans
D.
(4) Assurance to give good service
E.
(5) Selling insurance products through banks
16. 
Cross - selling means ___________
A.
(1) Selling with a cross face
B.
(2) Selling to Red Cross members
C.
(3) Selling to Blue Cross members
D.
(4) Selling across countries
E.
(5) Selling other products to existing customers
17. 
ATM means ___________
A.
(1) Any Time Marketing
B.
(2) Any Time Money
C.
(3) Any Time Machine
D.
(4) Automatic Teller Machine
E.
(5) Automatic Teller Money
18. 
Digital Marketing is ___________
A.
(1) a way of Direct Marketing
B.
(2) a way of Indirect Marketing
C.
(3) a strategy of the DSAs
D.
(4) All of these
E.
(5) None of these
19. 
Market segmentation helps in __________
A.
(1) Identifying the target group
B.
(2) Focused marketing
C.
(3) Improved lead generation
D.
(4) Only (1) & (2)
E.
(5) All (1), (2) & (3)
20. 
Only one of the following is true. Find the same.
A.
(1) Marketing is not required in a monopolistic situation
B.
(2) Marketing is not required in Public enterprises
C.
(3) Marketing depends on competitors' performance
D.
(4) Marketing has no role to play in production levels
E.
(5) Motivated employees do not require sales incentives.