1
A strategy that involves partnering with influential individuals on social media to promote a product, service, or campaign.
2
The phenomenon where content spreads rapidly and widely across the internet, often through social sharing.
3
Encouraging and mobilizing supporters to become ambassadors for a brand or cause, often through social sharing and word of mouth.
4
The medium or channel used to deliver the media campaign, such as social media, television, radio, or print.
5
The art of crafting a compelling narrative to convey a message or evoke emotions in the audience.
6
A prompt or instruction designed to encourage the audience to take a specific action, such as making a purchase or signing up for a newsletter.
7
The specific group of people that a media campaign aims to reach and influence.
8
The level of interaction and involvement that the audience has with the media content.
9
The process of creating and promoting a unique identity for a product, service, or organization through consistent visual and messaging elements.
