Help make better management decisions
Offer greater opportunities to delve into human behaviours
more effective interventions once dominated by gut and intuition
Be more aware of competition
improvement of the next generation of products and services
Transparent and usable at much higher frequency
more accurate and detailed information for collecting and analyzing
Allows for more targeted marketing efforts
Measure and manage more precisely
Harvest, mine, store and analyze data
Can make better predictions and smarter decisions
