Meaning and truth can remain relative and localised.
A.
Different meanings are related to different people.
B.
Meanings can change depending on where they are established and who is interpreting them.
2.
Mass communication of people’s instinctive emotions coalesces into an expression of our common humanity.
A.
When people show their 'gut' feelings to a wide audience, these feelings can connect with many other people who also have these emotions.
B.
When people show their 'gut' feelings freely to many people, we can see that these feelings are popular.
3.
Images have a powerful universality, precisely because they can be read across the barriers of language.
A.
Images can be seen by everyone whether they are written with language or not.
B.
Images can be understood around the world because they do not need language to be understood.
4.
The meaning of images is immediately apparent, engendering an emotional identification, which brings a sense of affiliation.
A.
The meaning of images can be quickly understood which helps people to make an emotional connection with the image, and helps them feel part of a group.
B.
The meaning of images quickly shows what emotions people feel and what kind of emotional group people belong to.
5.
Meaning shrinks when you show the horror without the dialectic of where it’s coming from.
A.
People's understanding of meaning is not so accurate when you do not show where the horror took place.
B.
Meaning does not have so much power when you try to shock without explaining the reasons behind the meaning.
6.
(Montage) is about revealing invisible connections, disassociating them from direct representation into statement and argument
A.
Montage can show links that were not at first clear because they create an argument instead of straight forward image meanings.
B.
Montage allows you to create your own connections that are not really there - you can create your own argument.
7.
At the heart of mobilising positive, peaceful activism is a radical, subversive generosity on the part of artists and designers.
A.
When artists and designers encourage people to take peaceful action, they are criticising other people who are being generous.
B.
When artists and designers want to get people to take peaceful action, they are being generous in a way which weakens the beliefs in some societies..
8.
We may no longer know how to give without counting the cost.
A.
Perhaps we are not being generous enough because it costs too much.
B.
Perhaps we don't know how to be generous without thinking how much we will lose.
