Services
Transporting, storing, and unloading of goods
4 P's of Marketing
Intangible Items
Consumer
Determining consumer's wants and needs through planned, personalized communication.
The process of gathering, sorting, analyzing, and disseminating marketing information for businesses to make daily business decisions.
Distribution
Buys product/service but may not use/consume it.
Reviews the potential for success or failure of a business or product.
Industrial
Marketing Information Management
Tangible Items
Marketing Concept
Goods
Buys and uses/consumes product/service.
A philosophy that drives the decision making process of a business.
A business that purchases a product/service for the businesses use.
Selling
Overseeing the distribution process
Product, Place, Price, Promotion
Customer
SWOT Analysis
Channel Management
