1
Some goods and services are sold indirectly to the consumer by intermediaries.
2
Some goods and services are sold directly to the consumer or user without the use of a wholesaler or retailer.
3
Enhances/Facilitates customer's use of goods and services - more than just a department.
4
Going from a high quality/priced product to a low quality/priced product. Going from a Rolls-Royce to a Ford Focus.
5
Productive activities that we pay someone else to perform.
6
Recommending larger quantities of merchandise at a lower price.
7
Going from a low quality/priced product to a high quality/priced product. Going from a Ford Focus to a Rolls-Royce.
8
Items that can be touched, smelled, tasted, seen or heard.
9
Responding to consumer needs and wants through planned, personalized communication.
10
Usefulness to the products like having the right item in the right place at the right time.
