The
word
media
is
defined
as
"
one
of
the
means
or
channels
of
general
____________________
,
information
,
or
entertainment
in
society
,
as
newspapers
,
radio
or
television
.
"
[
4
]
The
beginning
of
human
communication
through
designed
channels
,
i
.
e
.
not
vocalization
or
gestures
,
dates
back
to
ancient
cave
paintings
,
drawn
maps
,
and
writing
.
The
Persian
Empire
(
centred
on
present
-
day
Iran
)
played
an
important
role
in
the
field
of
communication
.
It
has
the
first
real
mail
or
____________________
system
,
which
is
said
to
have
been
developed
by
the
Persian
emperor
Cyrus
the
Great
(
c
.
550
BC
)
after
his
conquest
of
Media
.
The
role
of
the
system
as
an
intelligence
gathering
apparatus
is
well
documented
,
and
the
____________________
was
(
later
)
called
angariae
,
a
term
that
in
time
turned
to
indicate
a
tax
system
.
The
Old
Testament
(
Esther
,
VIII
)
makes
mention
of
this
____________________
:
Ahasuerus
,
king
of
Medes
,
used
couriers
for
communicating
his
decisions
.
[
citation
needed
]
The
word
____________________
is
derived
from
the
Latin
root
communicare
.
This
was
due
to
the
Roman
Empire
also
devising
what
might
be
described
as
a
mail
or
____________________
system
,
in
order
to
centralize
control
of
the
____________________
from
Rome
.
This
allowed
for
personal
____________________
and
for
Rome
to
gather
knowledge
about
____________________
in
its
many
widespread
provinces
.
More
advanced
postal
systems
later
appeared
in
the
Islamic
Caliphate
and
the
Mongol
Empire
during
the
____________________
Ages
.
