1
product information source that is not associated with advertising or promotion
2
People recognize inconsistency between their values or opinions and their behavior, they tend to feel an inner tension
3
Recalling past information stored in the memory
4
Seeking information in the outside environment
5
product information source that originates with marketers promoting the product
6
Make purchase decision as well to use and dispose of purchased goods or services
7
Imbalance between actual and desired states
8
Amount of time and effort a buyer invests in the search, evaluation and decision processes of consumer behavior
9
group of brands resulting from an information search from which buyer can choose
10
Input affecting one or more of the five senses: sight, smell, taste, touch, hearing
11
Recognition of unfulfilled need and a product that will satisfy it.
