1
A way of segmenting a market based on a consumer's lifestyles, values, attitudes, and self-concepts
2
A way to segment markets based on vital statistics of the population
3
Specific marketing activities designed to have fashion-oriented merchandise
4
A business owned and operated by one person
5
The specific segment of a total market
6
A form of business ownership in which 2 or more people
7
The process of developing, promoting, pricing, and distributing products
8
The group of all potential customers
