Print Quiz: 6.04 Promotional Steps ()

1.

what does SWOT stand for?

A.

Strength's, Weaknesses, Opportunities, and Threats

B.

Strength's, Weaknesses, Options, and Threats

C.

Strength's, Weaknesses, Opportunities, and Treats

D.

Strength's, Weakling, Opportunities, and Threats

2.

what is promotional plan?

A.

A marketing tool that investigates a business’s strengths, weaknesses, opportunities, and threats, in an organized fashion.

B.

A written document that details a company’s promotional efforts for a certain period of time.

C.

Highlight the strengths of your overall plan and should be the last section to complete

D.

Description of the store and its customers

3.

what are the first 3 promotional plan components?

A.

Executive Summary, Business Description, Objectives

B.

Objectives, Schedule of Events, Responsibilities

C.

Budget, Evaluations/Benefits, Bibliography

D.

Budget, Business Description, Bibliography

4.

what does an executive summary highlight?

A.

Highlight the strengths of your sales

B.

Highlight the strengths of your inventory levels

C.

Highlight the strengths of your competitions sales

D.

Highlight the strengths of your overall plan

5.

what does SMART mean when it comes to goals and objectives?

A.

smart, measurable, attainable, realistic, time-bound

B.

specific, measurable, attainable, realistic, time-bound

C.

specific, measurable, attainable, real, time-bound

D.

specific, meaningful, attainable, realistic, time-bound

6.

the executive summary should be in which section to complete?

A.

first section to complete

B.

second to last section to complete

C.

second section to complete

D.

last section to complete

7.

which is an example of a bibliography?

A.

competitions sales records

B.

Company records

C.

customers opinions

D.

ratings

8.

which is a theme used in promotional planning?

A.

new large fries

B.

Prom

C.

fashion shows

D.

trade shows

9.

what is the Promotion Budget usually based on?

A.

anticipated annual sales

B.

competitors sales

C.

previous sales

D.

consumer interest

10.

The division of responsibilities is affected by what?

A.

type, size, and location of the store.

B.

consumer interest, previous sales, and competition

C.

location, inventory, and amount of workers

D.

the manager, promotion plans, and size