1
Stage that promotes product awareness and special promotion.
2
A strategy that creates a certain impression of a product in the minds of customers.
3
When the consumer insist on "their" brand and will not accept substitutes.
4
When consumers prefer to purchase a certain product brand based on their positive experience with the brand.
5
The product's sales level off. More money is spent on competition during this stage.
6
Unbranded products that are plainly packaged, have lower or standard quality, are sold at lower prices than branded products, and receive little or no promotion.
7
Branding that involves using the same brand for related products in a product line.
8
A marketing function that involves obtaining, developing, maintaining, and improving a product.
