DIFFERENTIATION
SEGMENTATION
SWOTANALYSIS
POSITIONING
COMMODITIES
MULTIBRAND
MARKETING
STRATEGY
PACKAGE
SUPPLY
DEMAND
PRICE
L
Q
O
E
S
S
W
O
T
A
N
A
L
Y
S
I
S
Z
M
U
L
T
I
B
R
A
N
D
Q
E
A
A
U
I
S
E
M
P
A
C
K
A
G
E
A
I
E
G
W
U
V
A
E
W
E
A
O
I
Q
R
D
S
R
F
R
A
I
G
J
Y
I
E
F
M
E
X
K
M
H
U
G
F
Y
E
D
O
L
N
T
U
N
I
O
S
H
A
E
P
L
E
J
D
A
H
E
O
I
M
A
L
T
T
E
R
T
P
R
R
W
N
W
O
I
I
D
K
F
T
V
P
A
K
S
L
E
E
M
B
K
U
L
T
O
I
O
H
D
O
G
E
G
Y
O
N
Q
I
T
N
O
A
M
X
Y
O
D
S
V
T
C
X
U
T
C
S
L
M
S
T
M
O
G
U
N
I
S
I
E
L
U
I
I
J
D
N
U
N
O
T
E
U
A
T
D
N
G
G
E
A
H
X
I
U
A
E
C
Y
T
O
M
I
E
G
R
P
I
T
Y
U
S
I
Q
M
E
Y
A
U
E
O
G
E
P
U
T
I
I
J
E
A
U
G
T
H
R
R
D
N
Z
I
X
G
P
O
I
P
J
A
U
E
U
O
T
E
Y
I
A
F
A
O
G
N
U
W
Y
B
F
S
I
U
S
A
K
N
P
P
O
Q
A
M
L
O
U
X
Y
U
A
E
W
E
N
G
U
U
M
H
Q
E
J
U
A
P
R
I
C
E
