1. It is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.
A.
Marketing
B.
Marketing concept
C.
Regional marketing concept
D.
International marketing
2.
1. Which of the following is the most critical difference between domestic marketing and international marketing?
A.
The environment in which marketing plans must be implemented
B.
The different concepts of marketing
C.
The difference in technological standards
D.
The change in corporate objectives
3.
1. Which of the following would be considered to be an uncontrollable element in the foreign environment?
A.
Channels of distribution
B.
Research
C.
Economic forces
D.
Promotion
4.
It is the most challenging and important task confronting international marketers.
A.
cultural adjustment
B.
dealing with politics
C.
caring for the environment
D.
international branding
5.
The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism
