1
Necessary to break the paradigms
2
Stories of social change and breaking paradigms
3
Stories of problems solved by innovative points of view
4
Make people feel the idea is part of its life.
5
Stories of hard work and overcoming obstacles
6
Make sure an idea can be grasped and remembered later
7
Give many details generates a well-knowledge impression (expert level)
8
Help to react thru several situations
9
The first sentence is enough to understand the general idea
