Purposeful SamplingOnline version Match the type of sampling with its description by Anita Mitchell 1 Typical Case 2 Deviant Case 3 Maximum Variation Chosen because it's thought to be like the majority Cases have similar experience and represent the average Reduces variation, simplifies themes represented Chosen to provide a representative picture Chosen to explore extremes to compare and establish the norm Chosen for extreme differences Attempts to provide a broad variety of experiences, information, perspectives Includes disconfirming cases that challenge emerging interpretation/theory Provides a fuller range of diverse phenomena than would have otherwise been revealed