Professor
:
So
,
Dennis
,
what
changes
have
you
seen
in
marketing
recently
?
Dennis
:
Well
,
as
you
know
,
customers
love
to
post
online
reviews
of
products
these
days
.
These
reviews
are
now
just
____________________
____________________
____________________
traditional
advertising
.
Maybe
even
____________________
important
.
TV
advertising
is
____________________
____________________
____________________
it
was
before
,
of
course
.
On
the
other
hand
,
newspaper
ads
are
much
less
effective
than
they
used
to
be
.
Professor
:
Hmm
.
That
?
s
interesting
.
.
.
I
?
ve
spoken
to
some
marketing
people
who
aren
?
t
____________________
____________________
____________________
you
are
about
online
reviews
.
Dennis
:
Really
?
I
?
m
surprised
.
There
are
certainly
some
concerns
with
online
reviews
.
For
example
,
satisfied
customers
are
____________________
likely
to
write
reviews
than
people
who
have
had
a
problem
.
This
means
there
might
be
more
negative
reviews
than
positive
ones
.
But
online
shoppers
are
wiser
now
.
A
few
negative
opinions
are
not
____________________
____________________
as
they
used
to
be
.
Also
,
the
positive
reviews
can
be
____________________
____________________
____________________
ads
.
If
a
customer
loves
a
product
,
he
or
she
will
endorse
it
just
____________________
____________________
____________________
a
TV
ad
does
!
