museums

The world's biggest companies invest huge sums of time and money in reputation
management . And yet , ____________________ measured , art museums have demonstrably better
reputations ____________________ even the most well - regarded businesses in the world .
A recent research project conducted by myself and Patricia Heijndijk from the
University of the Netherlands to rank the world's leading museums by reputation
demonstrates ____________________ , despite their best efforts , organisations the world over have a lot
learn from how museums cultivate a positive public image .
By adapting ? RepTrak ? , an established tool used to measure the reputations of the
world's best known companies , we conducted interviews with over 12 , 000
individuals ? both museum visitors and non - museum visitors . We asked about the
galleries themselves , the collections , their role in the local community , and what
they did to educate and inform society , amongst much else ? and the results were
stark .
While the fact ____________________ France's Louvre topped our list might not be a huge surprise
given its profile , what was notable was ____________________ on a scale of 100 , museums scored on
average 15 points above the world's highest ranked companies . ____________________ a career spent
measuring reputations in the corporate world , I can tell you this is a significant gap .
Other notable results were the strong performance of the U . K . 's Tate Modern
museum across five of the seven evaluations ? a few small improvements in key
areas could see them rocket up the overall ranking ? and the relatively poor
performance of the Vatican Museums in Rome , one of the most visited in the world .
It is also apparent ____________________ the overall image of the country or city a museum is located
in appears to have a large say in its overall evaluation .
So ? what can businesses learn from museums ? There are many elements , but
perhaps the most important is ____________________ museums have stellar reputations ____________________ they
have purpose driven strategies ____________________ are rooted in a tradition of serving their
customers ? the public . ____________________ the authenticity of a museum's purpose alone
improves public perception and trust ? what they offer elevates their users in a way
that companies may find hard to replicate .
It might be a challenge to match the way a museums make their customers feel , but
achieve it and the payoff could be considerable .
So which museums do people love best ?
Our reputation study ranks the 18 most visited art museums among visitors in 10
countries . Further details on the reputation scores can be viewed here . Continue
below to see the world's top ranked art museums
#1 The Louvre , France
Located in Central Paris , and originally built ____________________ a fortress in the 12 Century , the
Louvre is one of the oldest art museums in the rankings , opening its doors in 1793 .
Not only is the Louvre the largest museum in the world , but it is also the world's
most popular too , boasting over 7 . 3 million visitors in 2016 alone . Ranking highest
in all five key reputation drivers regarding its collection , the Louvre has over 38 , 000
artefacts in eight specific departments , with its most iconic being Leonardo Da
Vinci's Mona Lisa .
The Louvre tops the rankings for global reputation , with a score of 84 . 3% , despite
placing second within Europe , behind the Dutch , Van Gogh Museum . It is highly
regarded for the quality of its collection , contribution to society and its leadership in
the museum world , ranking top for all three of those specific areas . The Louvre is
proof ____________________ there is a correlation between the familiarity of a museum and its
reputation , with 63% of participants being aware of it , ranking it the most wellknown
art museum .
#2 Van Gogh Museum , Netherlands
Dedicated solely to the work of Vincent Van Gogh , the Amsterdam based museum
attracts over 2 million visitors annually . Established in 1976 , it has the largest
collection of Van Gogh artwork worldwide , possessing 1 , 300 pieces , including his
iconic paintings Sunflowers , Self - Portrait and The Potato Eaters . ____________________ it is only
ranked 31 in the most visited art museums globally , the Van Gogh Museum takes
second place for its global reputation ranking , with a score of 81 . 9% .
The Van Gogh museum is most highly appreciated in Europe , topping the
continent's ranking with a marginally higher reputation ____________________ the Louvre . However ,
its ranking was less consistent in other regions , with Asia , for example , scoring it
15 . The museum ranks well within four reputation drivers , placing 1 for its
governance , 2 for contribution to society and 3 for both its collection and its
qualities ____________________ a workplace . Despite being one of the younger museums in the rankings ,
#3 Rijksmuseum , Netherlands
Founded in The Hague in 1800 , The Rijksmuseum then moved to Amsterdam in
1808 . The current main building was designed by Pierre Cuypers and first opened its
doors in 1885 . In 2013 the museum was reopened ____________________ a ten - year renovation project
which cost ? 375 million . It displays 8 , 000 artefacts of art and history , and houses a
collection of 1 million objects from the years 1200 ? 2000 . Amongst this collection
are masterpieces from world famous artists such ____________________ Rembrandt , Frans Hals , and
Johannes Vermeer . The Rijksmuseum is only the 17th most popular art museum
globally , attracting around 2 . 5 million visitors each year .
The high global rankings of the two prominent Dutch museums ( Van Gogh and
Rijksmuseum ) can partly be explained by the positive image of The Netherlands and
of the city of Amsterdam . The Rijksmuseum scores high on the three reputation
drivers ____________________ evaluate the attractiveness of the collection . It also scores well on two
other key drivers of reputation : societal relevance and managing the museum
professionally . In addition , Rijksmuseum scores positively on workplace , innovation
and performance . All of these factors explain the impressive position of the Dutch

#4 State Hermitage , Russia
Stretching over 700 , 000 square feet , The State Hermitage museum , located in St .
Petersburg , is one of the largest museums in the world , second only to the Louvre in
sheer size . Boasting around 4 . 1 million visitors , it is not only the main tourist
attraction in St . Petersburg , but also the 8th most visited museum in the world .
Established in 1764 , the museum houses over three million pieces making it the
largest display of paintings in the world . The museum exhibits pieces from world
famous artists such ____________________ Picasso , Da Vinci and Rembrandt .
The State Hermitage Museum , places highly in the global reputation rankings , with
a score of 81 . 4% . It also ranks 2nd for the quality of its collection . However , The
State Hermitage has the largest gap in its reputation score between its home country
and abroad , with a stellar reputation of 93% in Russia , compared to only 80%
abroad . This could be ____________________ St Petersburg has the lowest city image of all the
locations in the rankings .