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1. 
What does USP stand for?
A.
Unusual Sales Pitch
B.
Under Sales Performance
C.
Unique Selling Point
D.
Unhappy Staff Party
2. 
Why is having a Unique Selling Point Important?
A.
It’s good to have a central till
B.
It defines your company’s unique position in the market
C.
To ensure customers know where to meet
D.
Everybody wants to be different
3. 
What is a USP?
A.
It’s a unique offer which sets your organisation apart from others
B.
It’s an unexpected object found in store
C.
It’s a special offer, often seasonal
D.
It’s a storage stick for electronic equipment (phone, laptop etc.)
4. 
What is a USP in a Business Plan?
A.
It’s an opportunity to increase departmental budgets
B.
An idea suggested to improve colleague awareness
C.
It’s a fundamental piece of any solid marketing campaign.
D.
It’s an action on the company Agenda
5. 
How could you identify your business USP?
A.
Google search similar organisations and compare products, service and benefits
B.
Ask a customer what they think it is?
C.
Look on a till receipt and see if it’s mentioned
D.
It’s not important, wait until someone mentions it