• Settings for exercise - Exercise at home, eg home gyms, Community facilities, Fitness centres and personal trainers, Exercise clubs, eg running, walking, cycling, Cultural groups
Power walking/running
• Individual fitness activities, eg
• The value that people place on exercise and fitness: Changing attitudes to fitness AND Fitness as a commodity
Convenience of use
Tai chi
Feelings about fitness and exercise
• Group fitness activities, eg Aerobics/aquarobics, Pump/step/spin classes, Circuit training, Team games, Exercise for specific groups, eg exercise for pregnancy, children, fitness, gentle exercise for the aged, Emerging group fitness activities,
Pilates/yoga
Swimming
Access to facilities
• Meanings of exercise: Exercise as a form of physical activity AND Exercise and its relationship to fitness
Cost
• Motivators and barriers to participation - Access to facilities, Convenience of use, Cost, Feelings about fitness and exercise, Exercise as a priority, Influence of other responsibilities, eg family, work
Weight training programs
Cycling
Motivators and barriers to participation
Exercise as a priority
Influence of other responsibilities, eg family, work
Emerging individual fitness activities
• Advertising and promotion - How do you know who to believe?, Promotional techniques, eg direct marketing, limited offer memberships, Accuracy of information, Ethics of advertising
