1
describes the purpose of the product. In other words, what does the product do?
2
Products that are new in some way
3
It's easy to know how to use it without having to read a manual.
4
refer to the values (artistic as well as functional)
5
refers to how a product will be presented to the public.
6
The branding of a product refers to how a product will be marketed to the public.
7
is a product that is excellent in every way and well designed.
