Setting price in odd numbers, just below an even price.
Makes the price seems considerably lower than it actually is.
Opposite of odd-even pricing.
Creates a price range for a particular line of products.
Hibbett Sports introduces a line of athletic wear, with all items priced below $20.
Sale ends soon!
Inflates price to create a sense of greater value.
$14.95, not $15.00
Price is temporarily lowered to attract customers.
For companies with an extensive product line.
2 for $5, not $2.50 each
Pricing at $20, instead of $12 to give impression that product is better.
Black Friday and Cyber Monday sales.
Creates sense of value, encourages customer to purchase more.
Items are bundled together.
