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Self-accountability

Health belief model

Theory of planned behaviour

Attitude

Emotional support

Normative standards

Arbitrary standards

Scientific standards

Message framing

Fear appeals

Public health level of health promotion

Mutual aid

Theory of reasoned action

Co-production process

Social support

Agency-provided support

Pap test (or Pap smear)

Naturally occurring support

Persuasion

Social determinants of health

Peripheral route to persuasion

Historical standards

Experiential standards

Informational support

Medical level of health promotion

Self-care

Socioenvironmental level of health promotion

Feasibility standards

Practical support

Propriety standards

Health promotion

Drive-reduction theory

Threat perception

Self-efficacy

Response efficacy

Central route to persuasion

Standards used to evaluate health promotion programs based o the practically or sustainability of the program

The orientation is toward social change and public health policy

Help with the demands of daily living, such as getting meals and rides to the doctor

Behaviour is preceded by intention and that our intention is influenced not only by subjective norms and beliefs about the efficacy of the behaviour, but also by the belief that one is actually capable of performing the behaviour

The extent to which positive or negative aspects of an outcome are emphasized in a health promotion message

The attempt to change people's attitudes and beliefs

Analyzes health behaviour in terms of the belief that a health threat exists and the belief that a given course of action will affect the threat

A test done to screen for cervical cancer

An individual's perception of his or her ability to succeed at a particular task at a specific time

Behaviours such as exercise, diet, voluntary screening, and regular medical checkups that people engage in to promote their health

Standards used to evaluate health promotion programs that take legal and ethical issues into account

Responsibility to family, friends, loved ones, and even society as a whole when it comes to health and safety

The support we obtain from friends, relatives, co-workers, and others in our own social networks

The extent to which a person feels personally responsible for a given emotion or situation

Attempts to affect attitude by appealing to emotion and general impression

A cognition in which a person evaluates some object or idea

Suggests we are driven to reduce the tension bought about by deprivation or other negative states

Strategies intended to maintain or improve the health of larger populations

Standards used to evaluate health promotion programs based on direct experiences of the community involved in the promotional campaign

The orientation is disease-based and the goal is disease treatment

The orientation is behaviour-based and the goal is disease prevention

The use of logic, facts, and reason to affect someone's attitude

Standards used to evaluate health promotion programs forwarded by a body that exists outside the community involved in the promotional campaign

Factors such as housing, employment, socioeconomic status, and food availability that affect the health of populations

A collection of interpersonal resources that people have at their disposal to help them avoid or cope with difficult times in their lives

A process whereby the responsibility for health is shared among centralized health bureaucracies, individuals, and communities

The perception that a threat-reducing strategy will work

Support provided by people who take the time to understand our fears and frustrations, who help calm us during anxious times, who help bring our moods up, or distract us from our worries

The provision of information such as treatment options or typical recovery times from a treatment or injury

Standards used to evaluate health promotion programs using data published in scientific literature describing similar programs or health issues

The belief that a threat is real and that we are vulnerable to it

Standards used to evaluate health promotion programs using statistics, such as national averages, that describe the health issue being addressed

The attempt to change people's behaviour by presenting frightening accounts of what could happen to them if they continue a given behaviour or if they don't adopt a behaviour

Social support provided by agencies and organizations that have been formed to fill the void when naturally occurring support is either lacking or unavailable

A theory that behaviour is preceded by intention, and that our intention is influenced by beliefs about the behaviour and subjective norms

Standards used to evaluate health promotion programs based on comparisons to other programs or to the same program at an earlier time