1
This is a big one and it applies to spacing, fonts, colours, everything. Ensure that you carry one design theme throughout your website.
2
Try not to use 5 different fonts and colours when one or two will do.
3
Use space to your advantage in a website – it will allow you break up all the information on your site into digestible chunks.
4
It is important that the text and images used for the content work well with each other.
5
Nothing annoys a visitor more than badly formatted images with poor resolution. If you have lots of images on your site, ensure that they are the correct size so that they display well.
6
Some aspects of the user interface attract attention more than others do. Obviously, images are more eye-catching than the text — just as the sentences marked as bold are more attractive than plain text.
