Segment
Share
Range
Challenger
Name
Image
Endorsement
Awareness
Stretching
Loyalty
Placement
Leader
Lifecycle
Launch
Research
the tendency to always buy a particular brand
the length of time people continue to buy a product
the title given to a product by the company that makes it
the introduction of a product to the market
information about what consumers want or need
the percentage of sales a company has
using an existing name on another type of product
how familiar people are with a brand (or its logo and slogan)
customers of a similar age, income level or social group
the set of products made by a company
the second best-selling product or brand in a market
when products are used in films or TV programmes
the best-selling product or brand in a market
the ideas and beliefs people have about a brand
the use of a well-known person to advertise products