Mass Selling
Publicity
Operational Decisions
Implementation
Marketing Analytics
Advertising
Sales Promotion
Strategic (management) planning
Marketing Plan
Marketing Program
a written statement of a marketing strategy and time-related details for carrying out the strategy.
blends all of the firm's marketing plans into one big plan.
putting marketing plans into operation.
those promotion activities-other than advertising, publicity, and personal selling-that stimulate interest, trail, or purchase by final customers or others in the channel.
short-term decisions to help implement strategies.
any unpaid form of non-personal presentation of ideas, goods, or services.
any paid form of non-personal presentation of ideas, goods, or services by an identified sponsor.
the managerial process of developing and maintain a match between an organizations resources and its marketing opportunistic.
the practice of measuring, managing, and analyzing marketing performance to maximize its efficiency and effectiveness.
communicating with large numbers of potential customers at the same time.
